Becki Baker | Care Transformation Studio

Woman on a Mission: Driving Healthcare Transformation Through Value-Based Innovation (so that healthcare works for everyone!)

My journey to healthcare "enlightenment" began 34 years ago as a nurse in cardiovascular intensive care and neurotrauma intensive care. There, I witnessed firsthand how genetics, lifestyle, and environment intersected, as patients fought for their lives. It was clear to me that healthcare needed a new approach—one that not only treated the disease but also acknowledged the engagement and autonomy of the whole person.

After a decade in acute care, I set out on a quest to find the "holy grail" of care—an approach where people are seen as multifaceted beings, not just a collection of transactional disease states. Over the last 15 years, I've not only lived that vision but also helped design and build it. My journey began with my first experience in a complex geriatric population health model supported by a value-based reimbursement model. It was in that moment that I found my calling. Since then, I’ve discovered the multi-layered, ever-evolving "secret sauce" of excellent care—a sustainable, patient-centered healthcare experience that fosters superior outcomes with a pay-for-performance or aligned reimbursement model. Not only were patient outcomes far better, but patients were more satisfied with their care experience—and providers were more fulfilled in their roles.

Since that early experience in a successful VBC paradigm (before VBC fostered even routine discussion), this veteran nurse innovator, caught by the entrepreneurial "bug," served in leadership and executive roles in several VBC startups, executing on clinical program design, business strategy, contract negotiation, and operations. One of the programs I co-designed with a clinical partner (and then actually managed the first market implementation), underwent a 10 year actuarial analysis which revealed a consistent 2.5 -2:1 ROI for customers. Key milestones in my career include supporting two VBC startups to acquisition: PopHealthCare to GuideWell in 2017 and Utilize Health to Mental Health Cooperative. After that, I decided to deliver on my mission - to leave healthcare better than I found it. That's when I launched Synergy 3C—The Clinical Consulting Cooperative, a Value-Based Care consulting and advisory firm, dedicated to helping healthcare organizations design innovative care strategies that enhance patient outcomes, improve operational efficiency, reduce costs, and create tangible revenue.

Core Areas of Expertise

Clinical modeling: design, build, implementation, and management of clinical programs
Clinically integrated delivery
Complex population management
Tech-enabled care delivery/Telehealth
Cross-functional workflow evangelist
Quality and Compliance
AI use cases
Monetization of VBC clinical models (alternative payment model & payment model road mapping)
Data Analytics and Insights
Clinical Education & Training
Advising for PE and VC firms: assessing VBC investment opportunities

Notable Clients / Partners / Initiatives:

CareBridge Health
Crossbridge Health
Imagine Pediatrics
Upperline Health
Bodyport
Rheumission
Arche Healthcare
Trio Health
VocalMD
Synapti Health
Leavitt School of Health, Western Governors University
HealthEQ Tennessee
PrevRev
The University of Tennessee Health Science Center, Rural Center of Excellence (Grant Initiative)
Integral Health
Advisor:
- Integral Health - clinical and business advisor
- BrightStride Health Strategies - clinical advisor for AI strategies in VBC
- VocalMD - VBC (APM) and clinical operations advisor
- PE and VC firms - assessing potential investment opportunities

How People I've Worked with Describe Me:

“Smart, energetic, intuitive, and passionate,” with an uncanny ability to "see around corners."
“Her breadth of knowledge in the value-based care arena is remarkable, as is her ability to communicate clearly.”
“She dedicates her days to leaving healthcare better than she found it.”
"Nobody understands the intersections of business, technology, and clinical programming in healthcare better than Becki. She has proven this with her impeccable track record of success time and time again."
"With Becki and Josie seamlessly integrated as an extension of our team, we were quickly positioned for commercial success during a critical period where every dollar and deal mattered."
"She is deeply strategic and forward-thinking - but she is also not afraid to get into the weeds and do whatever needs doing, and fast!"

Education:

Bachelor’s in nursing from the University of Tennessee Health Science Center
Bachelor's in education from the University of Memphis.

I am actively involved in mentoring and advising healthcare startups and am a member of

American College of Healthcare Executives
Women Business Leaders in Healthcare (WBL)
Women in Healthcare (WIH)

Vlogs/Blogs/Podcast Work:

How to Work with Me:

Initial Consultation - Discovery Session : 30 Minutes - High level, get-to-know each other and conduct some basic needs assessment, identifying goals, pain pain points, current strategies, and ultimately determining how I can assist you in your VBC journey.
VBC Strategy & Design Session : 60 Minutes - Deeper conversation around a project framework of strategies to support your goal achievements as well as budgetary guidelines. This session typically sets the groundwork for a statement of work.
Proposal Presentation : 90 Minutes - Presentation and review of a customized proposal and Statement of Work that includes reimbursement structure.
Follow Up Consultation : 30 Minutes - Finalize the details of the SOW, address any concerns, and gain mutual agreement on terms.
Optional Services: Custom VBC Workshop/Training Sessions (half or full day) $3000 - $10,000 per session (TBD)