Nicole Althaus

Empowering Business Growth Through Innovative Product and Brand Differentiation

My journey through the healthcare landscape from the perspective of patient, payer, provider, device maker and pharmaceutical has informed my unique approach that closes gaps in the system while also creating significantly enhanced consumer experiences that inform, motivate, and ultimately empower better health.

I founded ALTHAUS Digital Product & Market Strategy to specialize in solution design, go-to-market strategies, strategic communications, and consumer engagement. Leveraging best practices from pragmatic marketing, human-centered design, and strategic marketing principles, my team of fractional experts at ALTHAUS delivers a comprehensive range of strategy and execution services that effectively differentiate products and services. My goal is to empower businesses to achieve growth by distinguishing their products, services, and brands in competitive markets.

Core Expertise

With extensive experience in strategic marketing and product differentiation, I deploy a unique approach to help businesses grow market share, leverage technology, optimize user experiences, and enhance consumer engagement. This approach not only informs but also motivates and empowers action, ensuring a significant impact on business growth.

Successful Product Design, GTM and Development

20+ Products: I have successfully designed and developed over 20 products across various sectors, including medical devices, payer solutions, clinical decision support, chronic disease management, consumer health and wellness, business intelligence, and telehealth.

30+ Companies: I have consulted with and led high-performing marketing and product teams for over 30 companies, driving top-of-the-funnel sales growth and creating scalable products across the healthcare and technology ecosystems.

50+ Brands: My expertise extends to designing and rebranding more than 50 companies, ranging from large Fortune 5 corporations to startups. This includes product naming, brand renaming, thought leadership, GTM plans, value proposition development, pitch decks, and more.

Services Offered

Go-to-Market (GTM) Strategy & Sales Enablement

GTM strategy services are designed to maximize the potential of your product by identifying the right target audience, developing compelling messaging, and executing successful launches. I support healthcare innovators in developing strategies that ensure their products reach and resonate with the intended market.

Product & UX Design

Conducting in-depth market research, competitive features, and user analysis is essential to designing successful products that meet both user and business requirements. My passion is to collaborate with healthcare innovators to create intuitive, engaging, and effective products, ensuring a seamless user experience.

Branding & Thought Leadership

Strategic communications are crucial for building awareness and generating demand. I develop and execute campaigns that effectively communicate your product's value, helping you craft a powerful, differentiated message and deliver it to the right audience through the appropriate channels.

Consumer Engagement

Building trust and loyalty with patients and consumers is essential. Enhance or grow your consumer engagement efforts with effective engagement programs, creative, engage, and health literate content, and operationalize these efforts for scalability.

Market Assessment

Understanding your market, competition, product differentiation, and opportunities is key to making data-driven decisions. By conducting comprehensive market research, I can help you navigate these aspects, driving growth and maximizing ROI.

Strategic Advisory

My strategic advisory services cater to digital healthcare companies, payers, and providers aiming to elevate their products, services, or consumer engagement. I help leaders and teams identify opportunities, overcome challenges, build robust plans, and achieve business objectives.

How to Work With Me?

Let’s Talk Landscape: 60-Minute Call (Discuss market landscape, trends, pain points, and opportunities)

Let’s Conspire for Success: 2-hour Call (Problem-solving, product demo review, pitch reviews, connecting opportunities, and/or determine fractional support)

Fractional Consulting: After leading several C-Suite, Senior, and Executional roles in Marketing, Product, UX, Development and Strategy, I am able to jump in and drive success.

Achieve Success Through Strategic Product, GTM and Brand Differentiation

My mission is to differentiate your products, services, and brands for sustained business growth. With a proven track record across diverse sectors and a commitment to innovative and strategic solutions, I am passionate about helping you succeed in an ever-evolving market. Whether you are launching a new product, rebranding, or seeking to enhance consumer engagement, my comprehensive services can support your journey to success.

Let's Connect!